Explainer videos have become the backbone of an effective digital marketing or video marketing strategy, allowing businesses to communicate complex concepts, products, and services in a concise and engaging manner. As the video consumption habits of the target market continue to evolve, staying ahead of the curve with the latest explainer video trends is essential for capturing the attention of your target audience.
In this article, we will dive into the top video content trends that are set to revolutionize the explainer video marketing space in 2023. From the rise of short-form video content on various social media sites to the emergence of shoppable videos and interactive video ads, we will explore how these trends can elevate your video marketing game and help you connect with your target audience on a deeper level. But first, let’s understand what explainer videos are and why they are becoming important for video marketing.
What is explainer video content and why it is important?
Explainer videos are short, concise, and engaging videos designed to clarify and present a concept, product, or service in a clear and compelling manner. They harness the power of visuals, storytelling, and animation to simplify intricate ideas, captivate viewers, and effectively convey key messages to a wide audience. By condensing a brand’s video stories into a matter of seconds, explainer videos are often regarded as the most effective video marketing strategy for creating content and generating viral social media stories about a brand’s products or services.
Furthermore, the rise of social media platforms, mobile devices, and vertical video feeds has also created a demand for easily shareable and accessible content, which can’t be fulfilled with the current marketing strategy. However, explainer videos fit this requirement perfectly.
Best explainer video marketing trends to expect in 2023
Let’s delve deeper into the world of video marketing and look at some of the top explainer video trends that digital marketers cannot afford to miss.
1. Animated Explainer Videos for Effective Communication
Animated video content remains a preferred choice for businesses seeking to simplify intricate ideas and captivate their target audience. By employing captivating visuals, motion graphics, and compelling storytelling, animated explainer videos breathe life into concepts in an engaging and unforgettable manner. Whether used for educational videos, product teasers, or brand storytelling, the versatility and creative potential of animated explainer videos render as an invaluable tool for video marketers.
2. Live-Action Explainer Video content
While animation has been the go-to choice for explainer videos, live-action videos are making a strong comeback in 2023. Live-action explainer videos use real people, settings, and props to convey a brand’s message. They can create a sense of authenticity and emotional connection with the audience, especially when the content involves human experiences or testimonials.
Live-action videos prove especially effective in showcasing physical products, demonstrating real-life scenarios, or adding a personal touch to a brand’s storytelling. By integrating live-action elements into their explainer videos, businesses can diversify their content and appeal to a broader spectrum of viewers.
3. Interactive and Personalized Videos
In 2023, the demand for interactive and personalized content is projected to surge. Businesses are actively seeking methods to engage their audience on a profound level, and interactive explainer videos present an ideal solution. Interactive videos enable viewers to actively participate in the content by making choices, answering questions, or exploring different paths. This personalized approach not only enhances viewer engagement but also offers valuable insights into consumer preferences and behavior. By customizing the content to suit individual viewers, businesses can create a more personalized and immersive experience that leaves a lasting impression.
4. Short Form Videos Take Center Stage
Short-form videos, typically ranging from 15 to 60 seconds in duration, have witnessed immense popularity on various social media platforms. Whether it is YouTube shorts or Instagram reels, this short video format has garnered significant attention, particularly among the younger demographic. With dwindling human attention spans, viewers are drawn to bite-sized content that can quickly deliver the intended message. Video marketers must also adapt to this shift in attention spans and leverage the potential of short-form video content to communicate key messages to their target audience effectively.
5. Mobile-Friendly Design: Optimizing for On-the-Go Viewing
Given the exponential rise in mobile phone usage and the ever-growing consumption of video content on smartphones, optimizing video marketing strategies for mobile-friendly design has become crucial. Mobile-friendly design guarantees that videos are easily viewable and navigable on smaller screens, featuring clear visuals, concise messaging, and providing a satisfactory user experience.
By embracing mobile-friendly design, video marketers can provide a seamless and enjoyable viewing experience for their audience, capturing their attention even when they’re on the move.
Benefits of Video Marketing
1. User-Generated Video Content: Harnessing the Power of Authenticity
In today’s era where we buy products based on their reviews, user-generated content has become a driving force behind successful video marketing campaigns. Video marketers are leveraging the creativity and authenticity of their audience to curate and showcase user-generated videos.
Through encouraging customers to share their experiences and stories via videos, brands can cultivate stronger brand loyalty, foster a sense of community, and extend their reach. User-generated content serves as potent social proof, influencing the purchasing decisions of numerous potential customers. Additionally, leveraging an influencer marketing strategy can further encourage and amplify user-generated content associated with the brand.
2. Multilingual Content
Most individuals prefer watching content in their own native tongue. Thus, it becomes important to create explainer video content in the native language of your target audience. We believe that multi-language video content will be one of the most appreciable video trends in 2023. If you need help in creating multilingual video content, make sure to contact us.
Every year new trends and breakthroughs keep on emerging. As the video marketing landscape evolves, staying abreast of the latest trends is crucial for video marketers to remain relevant and effective in their strategies.
From the dominance of short-form videos and the importance of mobile-friendly design and vertical videos to the power of user-generated content, the future of video marketing is bright and dynamic. Embracing these trends will not only help businesses stand out from the competition but also ensure their message reaches and resonates with the desired audience.
DUBnSUB is a professional video editing and post-production company that offers various explainer video services including animated explainer video, motion graphics explainer video, infographics, whiteboard animation video.
If you’re interested in finding out more about our explainer video services, contact us.