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May 2020

The significance of customized commercials for a region-specific audience

Dubbing, Localization / By

Advertisement is considered as the most critical marketing tactic used while running a business. It is the most powerful medium to promote your products and services among your target audience. These days, multi-lingual or vernacular advertisements are everywhere. Many companies are opting for native advertising to woo their target audience. But what exactly it is? …

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Multi-Language Subtitling Localization 101: What all you need to Know

Localization, Subtitling / By

Globalization is the name, and the audio-video content has transcended beyond boundaries. The TV shows, cartoons, documentaries, and video games have surpassed the local limits and become a global phenomenon. This revolution has necessitated the requirement of translating the sub-titles in more than one language to make it accessible to more people. Brands like Netflix …

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subtitling and captioning for social media videos

Subtitles and Closed Captions for Social Media Videos: Why should you do it?

Closed Caption, Subtitling / By

Video content is on the upswing on social media. Cisco claimed that videos are expected to make up 82% of all consumer internet traffic by 2021. Social media giants, like Instagram, Facebook, and YouTube, are also offering various options to brands to share their video content with their target audience. Viewer engagement is critical for …

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