February 2020

What is Automated Dialogue Replacement (ADR) in Dubbing?

Automated Dialogue Replacement (ADR) is a process of re-recording the dialogue in a studio to change or improve the quality of the dialogue that was recorded on the set. It is usually done after the filming process to replace the previously recorded poor-quality audio with a better-quality recording. In India, the ADR process is simply …

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Why do we need to focus more on post-production while creating content for kids?

Kids absorb a lot of things, both good and bad, from their favourite TV shows, movies, and video games. These play a significant role in the development and education of a child. It is through these programs that a child is introduced to the various cultures and traditions of the world they live in. Moreover, …

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What is the process of Dubbing a Film and how is it done?

Cinema has become one of the powerful and international forms of entertainment, thanks to the innovation of dubbing. Dubbing is an essential element of localization which enables audiences to consume overseas content in their native language. In simple words, dubbing means translating foreign-language films, TV shows, documentaries, etc., in the language of the target audience. …

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5 Tips for Effective Animation and Nursery Rhyme Localization

Animation and dubbing are the backbones of the new-age nursery rhymes and cartoons. The world of cartoons and nursery rhymes caters to a relatively younger age group. Hence the idea of using subtitles is futile. The animated cartoons have made the world a global village and the world of ‘Shin Chan’, ‘Doraemon’ and the rhymes …

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The Evolution of Audio Reality (AR) and Virtual Reality (VR) in Modern Time

Audio and Virtual Reality is still very young, yet it still manages to capture the day and will reign over the future era. The fields of gaming, social networking, digital marketing, and dubbing have practically taken a 360-degree turn with the humble evolution of the concepts of audio reality and virtual reality. From a bunch …

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