In the era of finding quick solutions online to every problem, e-learning has become the latest trend in conducting classes online. The world discovered the huge benefits of explainer videos in the years of the pandemic when access to education was only possible via e-learning videos and online classes.
YouTube is one of the biggest media for content creators and for audiences from all around the world. It is easy to access and costs nothing to access awesome explainer video examples. While it can’t be denied that classroom learning cannot be beaten by online learning, the viewers’ attitudes can be affected by some major factors. The biggest factor is the way teachers or educators deliver their materials.
Lengthy PowerPoint presentations can even put an adult to sleep, so how to make an explainer video more fun and interesting? Educators and content creators online have done an excellent job in this aspect.
Learning visually can sometimes lead to better memory retention and making live-action explainer videos with eye-grabbing graphics and some simple animations with an upbeat soundtrack to complement it, and voila! You have your own explainer video home-made and ready to serve.
So, apart from being catchy and visually appealing, have you wondered why explainer videos work? Let’s look at the types of explainer videos and why they seem to work so well with audiences worldwide.
Why Explainer Videos Work?
The sheer amount of information available online is overwhelming. With the advent of shorts and reels, the viewer’s attention span has gone downhill. This has led to consumers wanting sources that help them understand a company’s product or service through a quick overview. But nobody wants to read a 5-page explanatory blog; they want it quick and simple. This is why explainer videos seem to work so effectively.
According to Animoto, 4 out of 5 consumers say a new explainer video showing how a product or service works is important for the audience.
Explainer videos are quite common, easily available, and accessible, and are generally more fun than reading, say, a manual or a blog explaining how an actual product or service works. Here are four reasons explainer videos work for both the target audience and the big brand companies.
Visual Appeal
It is superfluous, yet, once again, people enjoy watching videos with simple animations and attention-grabbing music. An average person consumes about one and a half hours of video content on a daily. This goes beyond watching just reels or shorts. Before a customer uses any product or service, they like to know about it beforehand.
A survey found that 96% of consumers have watched an explainer video before deciding on purchasing the actual product.
Therefore, it becomes a marketing strategy to make promotional videos explaining their products or services in a simple language yet make it engaging for the audience to enjoy.
Saves Time
Most explainer videos are made with the intent to make content easily understandable in a short time. A quick and simple animation explainer video not over a few minutes long can do an excellent job of relaying the relevant information.
Attention Grabbing
In established research, the average attention span of a person is about 8 seconds. With this in mind, content creators need to find a way to not only grab the viewer’s attention but also keep them engaged. What better way than a simple animated explainer video with some unique animations and catchy sound effects?
Easy to Access
Be it simple whiteboard explainer videos or a live-action explainer video, short explainer videos, in general, can be posted anywhere– be it YouTube or other social media. They are easy to share, easy to access, and, obviously, fun to watch!
Types of Explainer Videos
An explainer video can be used for so many things, but we must acknowledge the efforts that go into making an entire video. A good explainer video requires a good video script, a fun voiceover, and eye-catching graphics. Some common types of explainer videos are live-action, whiteboard, animated, etc. Let’s understand them one by one.
Animated Explainer Videos
Animation has the power to bring things to life! Animated explainer videos are the most commonly used format of explainer videos. Some products or services may have very few physical features for which a live-action video may not be possible to create. Besides, there’s ample room for creativity in animated explainer videos, which make the best explainer videos!
Whiteboard Explainer Videos
Whiteboard animations use a whiteboard to tell a story, which usually appears to be hand drawn. With a good video script and high-quality character animation, whiteboard explainer videos can be a viable option when working within a budget. In fact, if you want to create your own explainer video, nothing beats simple whiteboard animations.
Live Action Explainer Videos
Live-action videos are another form of common explainer videos, which accomplish the same goal of making marketing videos of a product or service, but they just do it with real people! It is another of the best explainer videos. Most businesses and the biggest brands worldwide rely on this type of explainer video to attract potential customers.
2D & 3D Animated Video
The key features of 2D and 3D animated videos involve developing characters, creating a storyline, and background appearing in 2D or 3D. 2D and 3D explainer videos are powerful tools to market products, especially those that are hard to visualize.
Motion Graphics
Making a fun video to explain products or services with minimal effort can be made possible with motion graphics animated explainer videos that use animation, visual and sound effects, typically without a story.
Making an awesome animated E-learning explainer video should appeal to the target audience and viewers. Businesses and educators worldwide use explainer videos to grab their attention and market their services and/or products. An animated video is the perfect example of an explainer video, which is simple to watch and easy to understand. Live-action video is another great example for businesses to present effective ads. It is easy to create an awesome explainer video at home with a whiteboard-animated explainer video.
Easy to access and quick to watch on a computer screen, explainer videos have revolutionized the e-learning space.
DUBnSUB is a professional video editing and post-production company that creates awesome explainer videos including animated explainer video, motion graphics explainer video, infographics, whiteboard animation video.
If you’re interested in finding out more about our explainer video services, contact us.