Recent years have witnessed an explosive growth in the captions and subtitles industry. One of the main reasons for this is the increased demand for video content. Today, a lot of videos are flooding the internet, and people can’t seem to get enough of it. Adding subtitles and captions to such videos allows people to understand the message of the video with ease. Moreover, they also help to clarify difficult language and complicated information in the video.
Both captions and subtitles display text on the screen, but they aren’t the same. Captions are text-version of dialogue. They are in the language of the medium and are suitable for television shows, movies, YouTube videos, and much more. Whereas, subtitles are a translation of the medium into another language so that speakers of other languages can enjoy the content. They are more adaptable to foreign movies and TV shows.
Benefits of captions and subtitles
The importance of captioning and subtitling is growing due to several reasons. Here are a few.
1. Accessibility for deaf or audibly challenged viewers
Imagine watching a video in a foreign language without any subtitles. Frustrating, right? That’s how it is for every deaf and audibly challenged individual. Without captions and subtitles, they cannot enjoy and benefit from the video content.
Studies show that 6.1% of the world’s population comprises of people with hearing disabilities. And, according to the World Health Organization (WHO), this number could rise to 900 million by 2050. Thus, if you don’t add subtitles and captions to your videos, you’re going to miss out this specific group of audience.
2. Many people don’t turn on audio
According to the American Press Institute, 85% of Facebook videos are watched without sound. Moreover, 80% of viewers react negatively to videos auto-playing with sound.
Nowadays, adding subtitles and captions to videos is crucial as many people are interested in watching the content in silent mode. It increases the demand for high-quality, accurate, and timely captioned content that can be viewed immediately, without any sound.
Viewing the content in silent mode is not only a choice but also a necessity for many people. For example, they could be in a meeting or an event where they can’t turn the sound on. Or, there could be some complicated terminologies that they’re unaware of. In such situations, captions and subtitles can help them understand and enjoy the content easily.
3. Improves SEO
Do you want your videos to rank higher in search results? Then, it’s time to add captions and subtitles to them. We all know that search engines cannot understand the video. Therefore, captions provide a text version of the video. It allows search engine bots to index your video, crawl through its content and, improve its search traffic, views, search rank, and engagement.
Adding subtitles and captions take a lot of time and efforts. But in the end, you’ll get increased accessibility, more engagement, and better search engine ranking.
In this ever-changing world, thanks to new technologies and the rise of video popularity, captions and subtitles have become more pertinent than ever. They make videos accessible to deaf and audibly challenged individuals. Moreover, people can watch and understand the content more efficiently, even in sound-sensitive environments. And since video usage is only set to grow in the future, companies and video creators must focus on producing high-quality captioned and subtitled content for their customers.
Find the best partner for your all your subtitling and captioning requirements – DUBnSUB. DUBnSUB is a full-service post-production company based in Gurgaon, India with branch offices in Myanmar, France, Germany, and the USA. We offer high-quality Subtitling & Captioning services in over 100 languages for pre-recorded television programs, documentary films, feature films, webcasts, and podcasts.
For any requirement/queries, please contact [email protected] or give us a call at +91 124 498 2484. We will be more than happy to help!