Are you reaching your target audience? Can they hear you? It means, can you pass on to your customers what you want them to know? Branding is all about creating brand and business awareness, and voice marketing is the latest trend. By giving voice to your business, you help people find you.
What is Voice Marketing?
It uses marketing tactics and strategies to communicate to target customers using voice-enabled devices. These are smart speakers, smartphones, smart television, intelligent displays, new-gen watches, an array of headphones, a plethora of home devices, and cars that have their own Voice Assistants (VA). Voice Assistant devices like Alexa by Amazon, Google Assistant, Bixby, Siri, etc., provide a rapidly advancing and increasingly vital opportunity to use voice as a marketing channel.
The Audio Revolution – Audio Marketing
Voice assistant devices have revolutionized how audio has been used in our lives, especially in business. Audio Marketing refers to the marketing practices where the output is audio content, the simplest being an audio advertisement on radio or speaker.
Audio Marketing Strategies
Audio marketing includes categories like:
- Podcast advertisements
- Voice search
- Voice-enabled advertising
- Alexa, Siri, Google Now, Cortana, Bixby, etc.
Audio marketing strategies depend upon your marketing budget and policy. With a small budget, you can start with podcasts and make a good transition from the conventional to the audio content. A medium marketing budget can go with Podcast advertisements, and a big budget can let you use all the available audio marketing means for the branding of your business. It would be best to work towards optimizing your voice engine to make your content the primary answer to any keyword in voice search in voice assistant devices or voice assistant apps.
The implication of Voice Marketing on Business and Marketing
The impact is tremendous, and this is just the beginning. With the advent of technology and more people opting for intelligent devices, voice marketing is applicable in all walks of life. It includes finding the directions, weather forecast, ordering pizza, or asking your car to take you to your favourite destination. Voice registers better with the audience, has a lasting impression, and is easier to search than type and search.
The Present and Future
As per an estimate, more than 50% of consumers use voice assistant devices for most of their activities. These intelligent voice assistants are already making your shopping lists, preparing your music playlists, booking appointments for you, and switching your bedroom lights on and off on your single voice command. Digital assistants help in internal communication and coordination, teamwork follow-up overall business management.
The future of voice marketing looks bright. Voice shopping is estimated to reach $40 bn by the end of 2022. Brands like Nestlé, Johnnie Walker, and Domino’s, have successfully integrated this technology into their marketing strategies, and many more are adopting this to better connect with their customers. The use of voice marketing is going to be a powerful interface for marketing purposes in times to come.
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